In spring 2019, Philips expanded its personal health portfolio with a new product category called Philips Hearing Solutions. This was done in collaboration with hearing aid manufacturer Demant, which provides solutions and services that help people with hearing loss connect and communicate with their environment. Philips Hearing Solutions and its products are being gradually rolled out worldwide.
They are currently available in over 10 countries. More markets will follow. The positioning of Philips Hearing Solutions is all about "connecting people". The film is designed to build the image and awareness of Philips Hearing Solutions through digital channels and will be broadcast in English, French, Chinese and Dutch. There are also versions with Japanese or Turkish subtitles.
CustomerDemant for the Philips brand. Concept: Ogilvy UK. Responsible at Shining Pictures: Marco Lutz (Script/Director); Stefan Bircher (Producer); Pascal Duschletta (Line Producer); Adrian Kuchenreuther (DOP); Simon Hardegger (VFX). ProductionMathias Rehfeldt (Composer); Marko Strihic (Editor).