With "TCS Benefits", members of the mobility club can benefit from various discounts and reductions at over 320 partners worldwide. To make the benefits program even better known, Wirz Activation has developed a mailing with a folding technique in which the mailing envelope and the personalized letter are made from one piece. This is intended to provide both an eye-catcher and optimum reading guidance.
When the envelope is opened, readers initially see nothing except a small flap with an invitation to pull it. If the addressee does so, the letter unfolds, which is supposed to have a better effect than a conventional letter with this interactive gamification element.