Doing better with Komet and FinanceScout24
Last fall, Komet prevailed in a multi-stage pitch as the Scout24 Group's new lead agency. The launch campaign for the new FinanceScout24 business unit is now the first result of this collaboration.
The Scout24 Group with its brands ImmoScout24, AutoScout24, MotoScout24, FinanceScout24 and anibis is the leading network of online marketplaces in Switzerland. After a multi-stage competitive presentation, it chose KOMET as its new lead agency last fall. According to its CMO Fabian Frank, KOMET "was able to convince Scout24's management with a strong and versatile lead idea" and its "very sympathetic, professional and direct exchange during the entire evaluation process".
The collaboration kicks off with the brand launch campaign for the new FinanceScout24 offering within the Scout24 ecosystem. As a one-stop store, FinanceScout24 offers a completely new - and simply better - way for customers to compare and take out mortgages, motor vehicle insurance and consumer loans.
No wonder, then, that the campaign shows a consumer on all channels saying "No" to the old world of finance and "Yes" to the new world of FinanceScout24. Or to use the campaign slogan: For everyone who wants it better.
The campaign can now be seen on posters, advertisements, megaposters and OOH measures as well as online and on TV, for which a comprehensive moving image concept with a total of 32 film versions was developed.
Responsible at the Scout24 Group: Jan Hinrichs (Director Finance & Insurance); Fabian Frank (CMO); Simon Racine (Head of Marketing). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Andrea Zaugg (Graphics); Cédric Egli, Melanie Schlunegger (DTP); Corinne Hert (Client Service Director), Sascha Schilt (Consulting). Film production: Boutiq, Zurich; Mike Huber (director), Chantal Gugger (producer). Photography: Dewald Daniels. Media: Mediaschneider, Bern.
