The Scout24 Group with its brands ImmoScout24, AutoScout24, MotoScout24, FinanceScout24 and anibis is the leading network of online marketplaces in Switzerland. After a multi-stage competitive presentation, it chose KOMET as its new lead agency last autumn. According to their CMO Fabian Frank, KOMET was able to "convince Scout24's management with a strong and versatile lead idea" and their "very sympathetic, professional and direct exchange during the entire evaluation process".
The collaboration kicks off with the brand launch campaign for the new FinanceScout24 offering within the Scout24 ecosystem. As a one-stop shop, FinanceScout24 offers a completely new - and simply better - way for customers to compare and conclude mortgages, motor vehicle insurance and consumer loans.
No wonder, then, that the campaign shows a consumer on all channels saying "No" to the old world of finance and "Yes" to the new world of FinanceScout24. Or to use the campaign slogan: For all those who want it better.
The campaign can be seen immediately on posters, advertisements, mega posters and OOH measures as well as online and on TV, for which a comprehensive moving image concept with a total of 32 film versions was developed.
Responsible at the Scout24 Group: Jan Hinrichs (Director Finance & Insurance); Fabian Frank (CMO); Simon Racine (Head of Marketing). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Andrea Zaugg (Graphics); Cédric Egli, Melanie Schlunegger (DTP); Corinne Hert (Client Service Director), Sascha Schilt (Consulting). Film Production: Boutiq, Zurich; Mike Huber (director), Chantal Gugger (producer). Photography: Dewald Daniels. Media: Mediaschneider, Bern.