Dreifive: Finding the right Volvo with a Facebook Messenger chatbot

Users of the Volvo Car Switzerland Facebook page now have the opportunity to find the right vehicle using the Facebook Messenger chatbot. An automated query can be used to define the vehicle category, size, engine and budget. After selecting a model and color, consumers are redirected to the official Volvo configurator or directly invited to take a test drive.

With the aim of addressing users in an innovative way and generating sustainable leads, Dreifive created the corresponding idea and the content modules. "We love technology, but only if it makes people's lives easier, more convenient and safer. At Volvo, the focus is on people. And we wanted to bring this brand promise to life for our fans and potential customers with the new Messenger chatbot on Facebook," says Giovanni Porcelli, Digital & Social Media Manager at Volvo Car Switzerland.

The chatbot application was designed with a clear infotainment character. The chatbot has interactive buttons as well as a text dialog and user path. Users can playfully click through to the right Volvo model and learn about the various personalization options.

By using a messenger service, the campaign follows a mobile-first approach. This is intended to enable optimal display on all common mobile devices as well as the use of a desktop version. The technical implementation of the Facebook Messenger chatbot was carried out in collaboration with the management consultancy for messenger communication Memacon. Managing Director and owner Moritz Beck emphasizes: "Volvo's courage and commitment show its willingness to enter the cCommerce (Conversational Commerce) business soon and to act as an innovative pioneer on the market."

Volvo Car Switzerland has been working with Dreifive in the area of social media for over five years. The agency manages the car manufacturer's profiles on Facebook, Instagram and YouTube. Dreifive also created performance-optimized social media ads for various target groups.