Wunderman Thompson helps Suva prevent accidents

Every day, more than 800 people in Switzerland have an accident at work. In the last ten years, one person has lost their life every third working day. To counteract this, Suva, together with employers' associations, planners and trade unions, has launched the "Safety Charter": An Alliance for Occupational Safety and a concrete tool for companies to commit to improved safety culture.

As the hub of the Safety Charter, the website Sicherheits-charta.ch was re-launched, with Wunderman Thompson responsible for its creation and maintenance. The result is an intuitively accessible, trilingual website.

1,400 new signatures in two months

Via the new website, Suva invites companies to sign the Safety Charter directly online. All participating employers are shown - continuously updated - on a map. For this purpose, interfaces to the database of the federal government's company identification number (UID) are used and the geocodes of the companies are calculated via Google Maps.

In addition, personalized "stop badges" for the workforce can be requested in the signatories' profiles as a reminder to intervene in case of danger. Within two months, 1400 new signatures have already been made and over 4000 stop badges have been issued.

Erwin von Moos, Project Manager Campaigns at Suva, is pleased: "Professional conception, good UX and a flexible implementation contributed to the success of the project. We experienced Wunderman Thompson as a very competent and pleasant partner."