The anniversary promotion is advertised using the usual POS advertising media as well as TV and online spots in which the fictitious lottery millionaire Heini Sutter plays the leading role as always and sings a birthday serenade for Swiss Lotto. He also sings "Happy Birthday" to all participating players and wishes them good luck when they receive their free tips on their birthday.
Responsible at Swisslos: Rolf Kunz (Head of Marketing & Distribution); Markus Fischer (Head of Product Management Lottos & Entertainment); Alona Jovanovic (Product Management Lottos & Entertainment). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Andrea Zaugg (Graphics/DTP); Corinne Hert (Head of Consulting); Christine Gerber (Consulting). Film production: Stories. Media: ZipMedia. Programming: Lenaxis.