Why Not: Thjnk Zurich and Credit Suisse Launch Entrepreneur Campaign

Thjnk Zurich has implemented a large-scale entrepreneur campaign for Credit Suisse, which is meant to be an ode to visionaries and hard-working entrepreneurs.


Credit Suisse's marketing is continuing on the path it began in May and is now launching a second comprehensive campaign. "Like the youth campaign 'Zieh's durch', the positioning as a 'bank for entrepreneurs' is now also intended to pay tribute to the brand essence of Credit Suisse," says Roman Reichelt, Head of Marketing & Sponsorship.

In the campaign for entrepreneurs, Credit Suisse wants to celebrate faith in itself and its ideas. Accordingly, the guiding idea across the campaign is not the question "Why?", but "Why not". As a self-confident statement, "Why not?" is intended to be the unifying element of the campaign and to appeal to entrepreneurs who not only take on challenges, but seek them out.

"Where others see a drone, a hemp leaf or a mushroom, entrepreneurs think of fire source detectors, pharmaceuticals or packaging materials," says David Schätti, Head of Initiatives & Advertising Corporate Clients, describing both the mindset and the creative idea behind "Why Not."

Credit Suisse wants to position itself as a fast, reliable partner that can keep up with these ideas and offer the right services and advice. The bank communicates services such as paperless account opening, the uncomplicated online loan, or initiatives such as the upcoming Entrepreneur Day in the multi-level campaign from the awareness, to the consideration, to the performance level. The data-driven digital, social, out-of-home, print, and POS ads are segmented by target audience.


Responsible at Credit SuisseRoman Reichelt (Head of Marketing & Sponsorship); Judith Schulte (Head Marketing Initiatives & Advertising); David Schätti (Head Marketing Initiatives & Advertising Corporate Clients, Project Management); Monica Peter, Belinda Simeon, Alexandra Rödner (Marketing Corporate Clients, Project Team); Tanja Klotz (Responsible Media Strategy & Planning); Thierry Pool (Head Digital & Content Marketing); Sebastian Schäufele, Valon Saiti, Tharek Murad Aga, Daniel Knöpfli (Digital & Content Marketing). Responsible at Thjnk ZurichAlexander Jaggy (GF Creation); Samuel Wicki, Torben Otten, Georg Baur (Creative Direction); Lukas Amgwerd (Text); Lukas Frischknecht, Leandro Disler (Art Direction); Calvin Kröhne (Digital Direction); Andrea Bison (GF Consulting); Angela Cristofari (Consulting); Gordon Nemitz (GF Strategy). Responsible at Plan B Film: Jessica Sonderegger (Producer); Simon Ladefoged (Director); Johan Palm (Cinematographer). More partnersUKO - The Audio Suite (sound design); Marko Strihic (editing); Adriel Pfister (color correction). PhotographyLars Ranek, Ant Strack, PX2 (image processing). Media: Mediacom, Webrepublic, Swiss Online Publishing.

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