Formeldrei communicates the expansion of Libero into the Bernese Oberland
Libero expands into the Bernese Oberland. Formeldrei created the communication concept as well as the entire visual implementation for the latest expansion of the public transport fare association.
With just one ticket to Thun, Interlaken and with the Libero season ticket to the deep Bernese Oberland - public transport users in the canton of Bern can now travel further with Libero, in the truest sense of the word. The Bernese agency photographed the most beautiful corners of the new regions for the campaign's key visuals. The aim is to draw the attention of the local target audience to the network expansion with different subjects and to address them specifically with individual headlines.
For the campaign, Formeldrei realized messages and subjects for internal communication media, classic measures such as bus lettering, electronic and print mailings, digital ads, posters, flyers, ePanels, Passenger TVP, sampling as well as a trueview video with the Swiss dialect musician Ritschi.
Responsible at Libero-TarifverbundJürg Kernen (Head of Sales and Marketing); Daniel Hirt (Managing Director Libero-Tarifverbund); Caroline Ryf (Project Manager Verbundentwicklung). Responsible for Formeldrei: Moritz Adler (creation and concept); Lisa Apolloni (consulting); Lukas Binggeli (art director); Matthias Guggisberg (animation); Regina Münstermann (text); Patrick Ochsenbein (project management). Responsible at Arillo: Arthur Ruppel (Consulting and UX/UI Design); Sebastian Fischer (Tech Lead and Development).
