Wirz Brand Relations develops new appearance for Ifolor
The Zurich agency supports Ifolor in the further development of the brand as well as in marketing communications. A first result of this collaboration is the current Christmas campaign.
Together with Wirz Brand Relations, Ifolor wants to sharpen the brand's positioning and core promise. The guiding principle: "Do more with your photos. Today, people take more photos with the help of digital devices than ever before.
"We want to inspire people to turn the many photographed moments that are on their smartphone or memory card into something special that is personal, lasting and meaningful to them," says Ellen Brasse, CMO of Ifolor. With the refresh of the brand, they want to underline that Ifolor is the right partner for this.
Brand rebrush across all channels
Based on the positioning and the defined core values "simple, competent and inspiring", a modernized brand identity has been created with a revised logo, newly developed design elements and a new color and image world.
In addition to the visual appearance, the brand rebrush also includes audio branding, which was created in collaboration with Department of Noise. Furthermore, Wirz Brand Relations has developed a linguistic identity that will be used in the various internal and external communication channels.
A Christmas campaign for eternal joy
The first communicative implementation of the new appearance is a multimedia Christmas campaign with the claim "Give joy that lasts forever". For this, Wirz Brand Relations developed the TV and radio spot, a digital Advent calendar with daily surprises, as well as various digital marketing measures (newsletter, display ads) and social media activities.
"Over the course of the next year, the new brand presence will be implemented across all relevant touchpoints and will be visible and tangible in many ways," says Thomas Städeli, CEO Wirz Brand Relations.
