Erdmannpeisker implements Love Cake baking book for Dr. Oetker
In the second year of Dr. Oetker's Love Cake involvement campaign, Erdmannpeisker has once again implemented the baking book. This year it is dedicated to the theme of the garden and shows recipes for cakes, syrups, jams, liqueurs and whatever other diverse treasures the garden has in store.
The baking book was preceded by a baking challenge in which eight bloggers competed on four different topics. Sylwina, Sophie, Gloria and Doris convinced the community and won the challenge.
Their recipes are part of the more than one hundred-page baking book, which is promoted via Facebook, Instagram, Pinterest, and YouTube and given a big promotion at the POS. With a photo of the self-baked cake and the hashtag #lovecakeoetker can be entered into a raffle.
Responsible at Dr. Oetker: Valery Henle (Marketing Manager); Monika Oswald (Consumer Relationship Manager); Helen Yildirim, Patrizia Mauro, Joëlle Zaugg (Product Manager Cake/Dessert); Sarah Siegrist (Digital Media Manager). Responsible at ErdmannpeiskerGabriel Peisker (CD); Sybille Erdmann (Consulting); Julia Bazzini, Jenny Ziörjen (Design); Christina Weisser (AD); Laura Fässler (Motion Design); Claudia Schilling (Styling/Foto Food). Production & Media: Daniel Kunz, Crunch (film backbook promotion); Mediaschneider (media planning); Bernhard Stauffiger GU Medien (printing).
