Rosarot drives with Amag through Advent

After last year's success, the car dealer Amag has again launched a digital advent calendar for this year's pre-Christmas season. For the second time, the Zurich agency Rosarot is responsible for the idea, concept and implementation.


Since December 1, there are in the Amag Advent Calendar Instant prizes such as tire sets, vehicle interior cleanings or Amag services of all kinds to be won. In addition, there are individually decorated Christmas wishes worth up to 2,000 Swiss francs to be won on each of the Advent Sundays, and of course there is a grand prize in the form of a city trip on 24.12.


230,000 participants in the previous year

The fact that Amag has implemented an Advent calendar again this year is due to last year's success: in 2018, a total of over 230,000 participants tried their luck and took part in the sweepstakes. The commitment of the target group was also high: 14 percent sent in their personal Christmas wish, which was fulfilled with a bit of luck on each of the Sundays in Advent.

Via social media, the pre-Christmas contest achieved a CTR of 18.53 percent. Now, similar values and thus intensive engagement with the brand are expected this year as well.


Responsible at AmagJoëlle Hügli (Head of Marketing Retail); Anna Fuchs (Online Marketing Retail); Leyla Kömürcü (Customer Relations & Experience). Responsible at Rosarot: René Karrer (Creative Directior); Labinot Gashi (Director Digital); Caroline Etter (Project Management); Pascal Knill (Consulting); Bianca Rodenwoldt (Graphics); Stephanie Steimer, Flavia Hänni (DTP); Dirk Schilling (Text); Thomas Stocker, EFEX (Animation, Production).

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