Studio Schoch: New brand design for "I Gelati" by Midor

Studio Schoch from Zurich worked with Midor to develop the new brand design for the "I Gelati" brand.


The I Gelati brand is intended to appeal to various target groups, with a focus on restaurateurs as well as operators of seasonal ice cream outlets. The new design is intended to convey the premiumness, food appeal and enjoyment of the brand in its appearance, logo and claim.

The lettering is complemented by a G icon in the form of a cornet, which is intended to lend the brand its own identity. The icon was further developed into a pattern that is used for additional branding.

The brand design appears on the products, the website, various POS materials such as freezer cabinets, parasols and ice cream menus as well as various communication media. The brand design is recorded in an online brand manual. 


Responsible at MidorAurel Keller (Head of Business Unit Ice Cream), Brigitte Dobler (Brand Manager i Gelati). Responsible at Studio SchochDominik Schoch (Head of Studio Schoch/Owner); Tina Fuchs (Consulting Director); Anna Schobinger, Dominique Ghilardi (Design).Conception & realization of the trade fair appearance: Compliant.

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