Scholz & Friends and IWC send watchmaking legend to smartwatch store
Im Rahmen einer Online-Video-Kampagne für den Schweizer Luxusuhrenhersteller IWC Schaffhausen betritt der 85-jährige Uhrmacher Kurt Klaus zum ersten Mal einen Smartwatch Store. Für die Umsetzung zeichnet Scholz & Friends verantwortlich.
"With this campaign, we want to target tech-savvy people in particular and show that the 'smartness' of the purely mechanical IWC Portugieser Perpetual Calendar doesn't even have to hide behind so-called smartwatches - quite the opposite," explains Jörg Waschescio, Creative Director at Scholz & Friends Berlin. "In the end, however, we leave it up to the viewer to judge what 'smart' really means to them."
Features like update cycle, battery runtime, and user-friendliness are addressed in three spots.
The campaign will be rolled out worldwide - with the support of OOH motifs.
Responsible at IWC SchaffhausenMaurice Moitroux (Global Head of Advertising, Media and Digital and Brand Communication); Tom Scheuring (Strategic Brand Planner); Caroline Spoerry, Patricia Kas (Project Management); Franziska Gsell-Etterlin (CMO). Responsible at Scholz & Friends: Robert Krause (Managing Creative Director); Jörg Waschescio (Creative Director); Janin Brauer (Account Director); Alannah Stritch (Copywriter); Nathalie Poets (Art Director); David Voss (Agency Producer); Daniel Klessig (Agency Editor). Responsible at Steinberger Silberstein (film production): Fabian Möhrke (Director); David Steinberger (Producer); Stefan Peters (Editor); Nadir Mansouri (Grading); Nikolas Mühe (Original Sound); Julian Cropp (Sound Design).
