Heimat Zürich hires Charles Nguela as a poster recruiter for Wingo
Heimat Zürich has adapted the Wingo poster campaign for TV, radio and online, relying on comedian Charles Nguela.
The poster is and remains a very attention-grabbing medium. Heimat has now succeeded in boosting the advertising impact of the poster even further - with TV, online and radio advertising. That's why Heimat adapted the current billboard campaign for Wingo as a 360-degree campaign 1:1 for TV and online - a world premiere - with Charles Nguela as the billboard's narrator.
Charles is fully behind it - and stood in front of the poster for Wingo. He explains the poster and the benefits of Wingo Unlimited Limited Edition. The poster can now be seen on billboards, computers, tablets, smartphones, in cinemas and on TV - and heard on the radio.
Responsible agency: Home Zurich. Responsible for film production: Shining Pictures. Media Planning: Mediaschneider.
