Wunderman Thompson for PostFinance: Who knows me, loves me

PostFinance has set itself the goal of becoming a digital powerhouse and the number 1 digital bank in Switzerland. The challenge for Wunderman Thompson was to develop a new campaign for the digital service offering that is bold, direct and has a digital touch in terms of appearance.

Furthermore, Wunderman Thompson should address different customer groups - with varying degrees of digitization - under one strong umbrella that fits both the image level and the product level. When it comes to digital innovations, PostFinance is also often underestimated. It was found through surveys that customers want functions or solutions, but some of them are available but not known or not known enough.

The insight of Wunderman Thompson: Often in life, you are afraid of the unknown or have reservations about it. Simply because you don't know it. But once you get into it, you may find that you love it after all. With the confident and humorous campaign claim "who knows me, loves me" made from a digital banking perspective, Wunderman Thompson has created a communication umbrella that serves and picks up everyone. 

Each statement made by digital banking refers either to digital banking as a whole or to a digital feature. For example, the statement "You can easily make an appointment with me" promotes the possibility of making an appointment for a consultation online, "You'll get there with me even if you have bags under your eyes," the new login option via Face ID, or "With me, you'll never have to go out in the rain again," the "Scan + Pay" function that allows users to scan deposit slips and pay bills.

Statements were also made to match the respective locations. At streetcar and bus stops, for example, digital banking promises that it will never keep you waiting. At shopping locations, Digital Banking encourages people to spend money together. And if these arguments still don't convince you, digital banking has even more reasons at the ready and cheekily claims that thanks to it, you generally have more time for yourself, your hobby or sex.

The new campaign comes with a colorful look that is designed to fit the digital world. The measures created by Wunderman Thompson were designed to be channel-specific and will be used throughout Switzerland as TV commercials, OOH, DOOH, online & social media video ads, banners and social media content.