Heimat Zürich and Bank Cler make classical talents more heard
In a new web series for the Swiss Youth Symphony Orchestra SJSO, young classical musicians meet Swiss influencers. SJSO sponsor Bank Cler and Heimat Zürich are responsible for the implementation.
The SJSO brings together the country's best classical musicians, who perform at the highest level. For many members, the SJSO marks the beginning of a career that continues in world-famous orchestras around the globe.
Unfortunately, far too few Swiss people are aware of this. This is because classical musicians are naturally more inclined towards subtle tones. The loud advertising drum is not part of their basic equipment.
The SJSO has therefore sought support from people who have made self-marketing their profession: Influencers, Instagrammers, YouTubers - in short: content creators.
This is the idea behind an entertaining web series that Bank Cler has now launched as an SJSO sponsor to help the "SJSOs" attract more attention.
Under the title "Viral and Virtuoso", SJSO representatives meet very different Swiss influencers in three episodes: the pop musician Nickless, the model Lynn Grütter and the freerunner Marsh.
Both sides put each other to the test in several challenges.
Responsible at Bank ClerGregor Eicher, Simone Staehelin. Responsible agency: Home Zurich.
