If even bikers are switching, it must be due to the new SBB mobile app

In the new SBB Mobile campaign, Yvette meets new and unusual friends. TBWA\Zurich is responsible for this.


Get on, check in and off you go. Thanks to the new EasyRide function on the SBB Mobile app, traveling on public transport is now so easy. The strategic positioning of the new service therefore runs under the fitting motto "More freedom is not possible.".

TBWA\Zurich was commissioned with the publicity and, in a small homage to the 60s film "EasyRider", focuses on an unusual encounter. In the campaign, the well-known SBB Mobile testimonial Yvette Michel meets travelers who are less likely to be expected on the train: Bikers. But for once, the wild bikers have left their Harleys behind and are enjoying boundless freedom on the train - thanks to EasyRide.
The film and five additional short spots are a central part of the new campaign. Yvette and her new friends can now be seen on TV, in cinemas and, of course, online in numerous formats.


Responsible at SBB: Reto Meissner (Head of Marketing Communications), Sabine Weyeneth, Dominique Eggel (Communications Managers), Sabrina Rizzo, Lukas Schmid (National Campaign Manager), Sandra Graf, Serdar Sönmez (Media), Urs Plattner (Production), Michèle Schneider (Selection Manager), Melissa Heizmann (Templates), Roland Luder, Roger Keller, Däni Wegmüller and Urs Schlunegger (Video). Responsible at TBWA\Zurich: Manuel Wenzel, Bruce Roberts, Angelo Sciullo, Tizian Walti, Ennio Cadau, Anouschka Tschudi, Carolin Widemann, Reto Clement, Isabelle Benz, Katharina Binder (creation), Nadja Stickl, Chantal Szabo, Christin Linn (consulting). Film production: Stories, Director: Markus Hürsch, Jan Mettler (DOP), Christos Dervenis (Producer). Photography: Sven Germann. Responsible at Detail: Ferco Dregelyvarie (image processing).

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