Pink goes through thick and thin with Hilti
The global engineering company Hilti is launching a new reciprocating saw that, with the appropriate saw blade, saws through all materials - thick and thin. The Zurich-based agency Rosarot is using a campaign to ensure that it finds its way onto Swiss construction sites.
The Liechtenstein-based company is regarded as a competent partner for all construction professionals. Rosarot's campaign aimed to have foremen on Swiss construction sites in particular test the reciprocating saw in the Hilti Store and thus convince themselves of its enormous benefits.
Wanted: Swiss reciprocating saw master
The key visual called for people to become Swiss reciprocating saw champions in a competition at the POS. Whoever sawed through all the materials the fastest won a reciprocating saw. For the campaign, Rosarot created both online and offline measures such as social media ads from Stories, animated link ads, and POS posters, as well as flyers and stickers to accompany the orders for the construction sites. In addition, the agency created content for the landing page, on which all important information about the product was shown.
Responsible at HiltiLena Martschenko (Head of Marketing Communication); Christian Egli (Digital Marketing Manager). Responsible at RosarotRené Karrer (Creative Direction); Andreas Steiner, Dirk Schilling (Concept and Text); Bianca Berger (Art Direction); Flavia Haenni (DTP); Labinot Gashi (Digital Marketing).
