Bucher Sigrist marries dialogue marketing company

KünzlerBachmann Directmarketing and Schober Schweiz have been going their separate ways since 2017. However, both companies previously operated independently on the market under separate names. In order to strengthen their positioning as a full-service provider in dialog marketing, the companies have decided to integrate the Schober Schweiz brand fully into KünzlerBachmann Directmarketing and to operate jointly under the name KünzlerBachmann Directmarketing as of 2020. (Werbewoche.ch reported).

To communicate the integration, Bucher Sigrist staged an event that symbolizes the merger in a sympathetic way - a wedding. The bride: Schober Switzerland, the groom: KünzlerBachmann Directmarketing. The message: We say yes!

The wedding reception for the employees of both companies marked the start of the campaign. They are actively involved in the wedding preparations and can, among other things, put together the entertainment program for the big day.

A targeted awareness campaign is designed to attract the attention of the relevant target groups and the entire communications industry over an extended period. The campaign runs online with banner ads on LinkedIn, the Google Display Network, Werbewoche.ch and Persoenlich.com - supplemented by search engine ads on Google. The most important information and the added values of the merger are summarized on a dedicated wedding website.

The crowning glory of the campaign will be the wedding at the end of November, with an aperitif for customers and a classic wedding reception for employees. In the course of the wedding preparations, Bucher Sigrist is giving KünzlerBachmann Directmarketing's visual identity a new coat of paint and, in addition to the branding, is also revamping the website and address store, all business stationery, and the signaling and advertising materials.