FCB launches Corsa-e campaign with Jürgen Klopp for Switzerland
In the TV commercial for Corsa-e, Jürgen Klopp takes viewers on a short journey through time. FCB Zurich tailored the 360-degree campaign to the Swiss market.
Everyone is talking about electromobility and the future of driving. But instead of just talking about it, we should be doing something about it. The campaign slogan for Opel Corsa-e is: "Beautiful to look at. Even more beautiful to drive."
The current 360-degree campaign starring Jürgen Klopp is designed to underscore this statement. The 2019 World Coach of the Year has been an Opel brand ambassador for seven years.
In a brief journey through time, the Liverpool trainer strolls from a utopian future metropolis to the backdrop of a Western town with a high horse population in a film set in the middle of a current TV interview discussing sustainable locomotion and zero-emission driving.
The spot is intended to illustrate that environmentally conscious driving in no way has to mean a lack of fun and well-behaved design.
FCB Zurich has been responsible for Opel's market presence since the beginning of this year and has tailored the campaign to the Swiss market. The campaign is being used in TV, print, out-of-home, social media and other digital channels and has been running since Thursday.
Responsible at Opel SuisseMarius Schwering (Director Marketing); Aline Massaro (Marketing Communication Manager). Creation: Velocity McCann; Giulia Martinelli, Mark Levay (FCB Zurich). Responsible at FCB ZurichCornelia Harder, Seda Sirin, Sina Gelin. More: MediaCom, Recording Studio Z.
