A traffic accident changes everything
Every accident is different, that's why Roadcross helps personally and individually. The tbd. agency created the new campaign.
230 people died in traffic accidents in 2018, and over 3,500 were seriously injured. In such traumatic situations, where shock and despair dominate and simple procedures can become overwhelming, Roadcross offers personal and individual support and assistance to those directly involved and their relatives. The focus of the current campaign is therefore also on the individual help and advice provided by the Roadcross helpline.
Responsible at Roadcross: Caroline Beglinger (management), Mike Egle (project management), Salome Eichenberger, Stefan Krähenbühl (project collaboration). Responsible at tbd.: Tom Seinige, Sandro Nicotera, Alexandra Niggeler, Susan d'Erlanger / glimpses Films (Romeo Janczer, Miriam Rivas).
Directly affected persons and relatives of traffic victims have recorded their personal experiences on streetcar trailers. They show the helplessness, the despair and the excessive demands after an accident and at the same time prove how important it is in these situations to have a contact person who is personally there for you.
The agency tbd. is responsible for the idea, concept and realization of the campaign. The event was filmed by Glimpses.
