MetaDesign for Vontobel: Willpower, foresight and responsibility
For the third time, MetaDesign has helped financial expert Vontobel to develop and implement its global image campaign. In it, people who distinguish themselves through perseverance and courage are portrayed in three stories.
In stories from La Paz to Afghanistan, people shape their own future and courageously overcome even extraordinary hurdles.
This willpower is to be reflected in Vontobel's brand identity, which has grown out of the rebranding with MetaDesign. It encourages critical thinking, personal responsibility and creativity and is encapsulated in the claim: "Own your success.
The campaign will be rolled out in Europe's core markets, run in digital and print formats and supported by a multilingual Microsite accompanied
