Pink for Oliq: Vitamin sprays spray energy
The Swiss manufacturer Oliq wants to refresh the market of nutritional supplements with vitamin sprays. The Zurich-based agency Rosarot is responsible for the campaign and brand presence.
The Swiss Mibelle Group promises a completely new way of taking vitamins with its Oliq brand. Oliq initially offers a total of five sprays for everyday needs such as energy, immune strength, balance, concentration and beautiful skin in Switzerland. Rosarot designed the launch - from the positioning to the design and the online store to the entire online marketing.
To promote the spray in the highly competitive nutritional supplements market, the agency launched the new brand in an eye-catching way. In doing so, it invokes its core competencies from branding and design to communication and storytelling to campaigning and digital marketing. The overall appearance is to be correspondingly fresh in color and with a cheeky key visual.
As part of the online launch campaign, Rosarot covered the entire range of digital marketing from display banners to native ads to social media posts, and also developed film material such as a promotional film and an explanatory film. In addition, the agency created accompanying print material for the various customer touch points.
Responsible at OliqDr. Heiko Spitzbarth (Research and Development); Sara Renzi (Marketing and Communication). Responsible at Rosarot: René Karrer (Creative Direction); Nadine Bachmann (Consulting); Andreas Steiner (Concept and Text); Andrea Bissig (Art Direction); Andreia Marques, Florian Klein (Graphic Design); Stephanie Steimer (DTP); Dirk Schilling (Text); Labinot Gashi, Moreno Carroccia (Digital Marketing).
