Coca-Cola launches black Fanta and Halloween packaging
For Halloween, Coca-Cola is launching Fanta Black Blood Orange on the Swiss market. In addition to the limited special edition with the dark color comes a packaging design with Halloween subjects.
In addition to the limited Halloween edition, the design with vampire, mummy and werewolf motifs also adorns the labels of the PET bottles and cans of Fanta Orange, Fanta Mango and Fanta Shokata.
Social media haunt
Fanta is accompanying the spookiest time of the year with a social media activation. All Fanta drinks in the Halloween design feature a Snapcode that unlocks Halloween filters and lenses on Snapchat.
When scanning the vampire on the Fanta Black Blood Orange label, a vampire AR game can additionally be activated via Facebook Messenger. In addition, the Fanta community can follow various activities of Fanta influencers on Instagram under #FantaHalloween.
