Digitec launches new subjects for product review campaign
Digitec's community advertising campaign is entering the next round: on over 6,500 posters in German- and French-speaking Switzerland, the online electronics retailer is showing real opinions from real customers - be they good, bad or simply curious ratings.
For the eighth time, Digitec is launching new subjects for the campaign, which advertises with real product reviews. At the same time, the 25 subjects will also be displayed as online banners, hanging boxes, ePanels and eBoards.
The campaign - like the previous ones - was developed in-house by Digitec Galaxus Marketing.
From November 11, there will also be TV commercials in which the rated products react to the users' comments in an unusual way and become actors themselves. The commercials were created in collaboration with stop-motion artist Bruno Conti.
The campaign is accompanied by contributions from the 20-strong Digitec Galaxus editorial team, who are inspired by the amusing ratings. The landing page for the campaign is continuously updated with the corresponding editorial contributions.
Responsible at Digitec GalaxusMartin Walthert (CMO); Flurin Spring (Creative Direction); Miriam Brack (Art Direction); Mariya Alipieva (Project Management); Alessandro Thüler (Online Media Design); Silvia Meierhofer, Nadim Elhady (Graphic Production); Thomas Kunz (Photography); Roberto de Bonis (Digital Marketing); Gesine Gerlach(Media Planning).
