Lindt & Sprüngli launches a campaign in China with Roger Federer and Xin Zhilei
Das Schweizer Schokoladenunternehmen Lindt & Sprüngli macht einen grossen Schritt auf dem chinesischen Markt und startet eine neue Kampagne mit Roger Federer und der chinesischen Schauspielerin Xin Zhilei.
Together, the two stars are to represent Lindt's core values - quality and passion - and open up the world of Swiss chocolates to Chinese consumers. The first video released reached 12 million viewers in less than an hour. Together with the Chinese actress, the Swiss tennis player is expected to increase Lindt's brand awareness among Chinese consumers. Roger Federer has been Lindt's global brand ambassador since 2009. (pd/hae)
