Quickline is gearing its new product portfolio even more closely to the different needs and usage patterns of individual customers and is now offering Quickline Start, a new basic product that can be supplemented with freely combinable service options. This means that customers can combine services as they wish.
This is also the motto of the new campaign, which combines everyday things in unusual ways. For example, dental care is enhanced with sweet whipped cream at whim. And wrestling king Stucki Christian, as brand ambassador for Quickline, has combined his wardrobe the way he wants: with an exotic Hawaiian shirt.
Equipe is responsible for all measures of the market launch of Quickline Start: from the strategy and the creative idea to the implementation and the media strategy. The campaign is staged with performance-focused online activities, persona-oriented direct mailings, posters, traffic boards and TV spots and has been running since Tuesday in many regions of German-speaking Switzerland.
The campaign runs from 8 October and is present in many regions of German-speaking Switzerland.
Responsible agency: Equipe. Photographer: Jonathan Heyer. Image production: All In Production.