How do you communicate the common vision of a group of companies that has grown and evolved from heterogeneous parts over more than 100 years? With a consistent corporate brand strategy and a rebranding based on it, which should strengthen the brand in the long term.
The newly developed design system is based on the Walo logo. The small yellow square functions as a foundation, building block and seal of quality and appears wherever the construction company has set structural accents.
Our newly developed design system is based on the WALO logo. The small yellow square acts as a foundation, building block and seal of quality and appears wherever WALO has set structural accents. The logo is more readable and responsive after the soft redesign.
The new imagery is meant to heroize Walo's buildings and work, and to showcase the construction company's attitude of thinking outside the box.