POP realizes branding and campaign for new Swiss fashion label Aqvarossa
The new Swiss fashion label will be offering coats, knitwear and accessories in the upmarket segment from fall 2019. The Zurich agency POP is responsible for the branding and launch campaign.
The fashion label specializes in high-quality materials such as wool from alpacas and vicuñas as well as the Austrian functional fabric loden, which are still underrepresented and relatively unknown in this country. The fashion newcomer from Zurich has set out to change this.
The FW 19/20 collection is currently available in the online store and in selected boutiques in the Zurich area. Aqvarossa's branding and communication materials were designed and implemented by POP.
Responsible at AqvarossaChristine Losser (General Manager); Eliane Diethelm (Creative Director). Responsible at POPRoli Hofer (concept, creative direction); Michael Benz (strategy, consulting, text); Thomas Campolongo (naming), 99needs, Berlin (social media). Website/Shop: Attributes, Zurich. PhotographyKipling Phillips @ Tina Aich. FilmLuca Franzoni.
