The advertising agency stages Swiss design and innovation for Atelier Pfister
The Zurich agency Die Werbekanzlei is once again responsible for Atelier Pfister's appearance this year and continues to showcase the innovations of Pfister's own brand under the motto "This is Switzerland".
The campaign is a further development of the basic idea that already gave the brand and the designers a uniform and valuable communication platform in the previous year. This year, Die Werbekanzlei took the central theme a step further and made the concept more modular. The focus was specifically placed on digital media in order to create exciting and lively communication.
The visual language remains reduced in the mood images and product videos, but uses close-ups to focus even more closely on the products and their properties. Swiss design and top quality are increasingly coming to the fore, allowing customers to immerse themselves in the Atelier Pfister world.
In addition to the theme "This is Switzerland", this time the focus will be on the designers whose products Alfredo Häberli has curated since the beginning. Inspirations and private insights into their ideas not only bring the products to life, but also create a platform for identification and closeness.
The campaign kicked off with the press and influencer event directly on the Sihl, in line with the new care line from Atelier Pfister in collaboration with Soeder. The new young designer, Dimitri Bähler, impressed with his Swiss Made dining table "Malleray", as did This Weber with the side table "Sengi" and Andreas Bechtiger with his new bed "Ragaz", to name but a few.
Responsible at Pfister/Atelier Pfister: Paul Holaschke (Head of Marketing Communications), Fabienne Suter (Head of Brand Management), Thomas Stephani, (Head of Brands and Collections), Caroline Johnson (PR and Internal Communications Manager), Joy Meier (Junior Project Manager PR). Responsible at Die Werbekanzlei: Turan Oeznalci (Creative Director), Patrick Varga (Managing Director), Ladina Baumgartner (Senior Project Manager), Alexandra Kaufmann (Junior Art Director), Laura Hurcik (Junior Art Director), Anni Pittico (Graphic Designer). Photography & Film: Christoph Varga (Director), Peter Golovtchiner (Producer), Vladymyr Ivanov (Camera).
