TheIndustry gets into hiking boots for SBB RailAway and brings back spectacular pictures

A campaign to run away with - on the most beautiful hiking routes in Switzerland. For SBB RailAway, TheIndustry staged the excursion offer in cinematic film shots.


When it comes to sustainable vacations and leisure plans, SBB RailAway makes it easy to leave your suitcase in the cupboard for a beach vacation and pack your rucksack for a local mountain tour instead. With countless offers, the subsidiary of the Swiss Federal Railways beckons you to "Hiking in Switzerland" and offers discounted combined deals for picturesque day trips in all four parts of the country.

In a social media campaign for SBB RailAway, TheIndustry has now captured what it can look like to enjoy the last late summer rays of your own staycation against a spectacular Alpine backdrop. Three routes were staged in elaborately produced videos: The Walenpfad (Engelberg), the Five Lakes Hike (Pizol) and the Brienzer Rothorn (Brienz) are shown in all their beauty in the clips and ensure a wanderlust true to the slogan "Leave everyday life behind you with SBB RailAway".

The Zurich agency was able to draw on its network of freelance content producers for the film production, and TheIndustry then distributed the finished videos via its own "Swiss Influence Network". This network of social media channels on Facebook and Instagram has over one million followers and reaches up to 500,000 users in Switzerland every week.

The posts and stories achieved remarkable organic values: 400,000 reach, over 150,000 video views and above-average engagement rates.


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