The Cancer League Zurich and MetaDesign make strong for everyday life
This week, the Zurich Cancer League launched a campaign to draw attention to one of its core services: practical support for those affected in their everyday lives. MetaDesign supported them as a strategic partner for brand management in the development and implementation of the campaign.
Cancer brings great challenges. Challenges that those affected and their relatives do not have to overcome alone. The Zurich Cancer League is there to provide comprehensive support in all everyday matters - from practical assistance and financial support to legal and administrative clarifications. With the current campaign, the Zurich Cancer League is drawing attention to this important range of services.
Having already developed and implemented the umbrella brand identity for the Swiss Cancer League and the breast, skin, prostate and colon cancer themes, MetaDesign also supports the cantonal and regional leagues in their brand management.
Cordula Sanwald, Head of Communications at the Zurich Cancer League: "For the campaign, it was important for us to communicate a very concrete offer that helps people affected by cancer to cope with their everyday lives. We are happy to have MetaDesign at our side as an experienced partner who has known our organization for a long time and understands the subject matter."
Alexander Haldemann, CEO MetaDesign: "The fact that we are also able to support the cantonal and regional leagues with brand management in addition to the umbrella organization gives the brand the right continuity and presence. We appreciate the trust and the close partnership."
