So that falling asleep does not become a horror
Kreienbühl und Vogler has created a campaign for Gorilla and Health Promotion Switzerland.
Around a quarter of the Swiss population suffers from sleep disorders (FSO). This has far-reaching consequences for health, society and the economy. Gorilla and Health Promotion Switzerland commissioned Kreienbühl and Vogler to develop an awareness-raising campaign to inform those affected that there are simple tips to combat sleep problems.
We've all been there: lying awake. And suddenly it's two o'clock in the morning and your head is still spinning. You just can't fall asleep. Then lying awake becomes a horror. This is the central idea behind the campaign developed by Kreienbühl and Vogler.
Well-known lullaby titles are presented in a completely different way: With horror fonts. This shows how bad it can be if you can't sleep. In the accompanying film, a young man is sung to sleep by a doom metal band.
On the microsite Find-sleep.ch sufferers can find tips and solutions on how to get a good night's sleep.
