"Wernli teilt me gernli" - now also on Instagram
The current Wernli campaign by Erdmannpeisker is on air with the second communication wave and continues to tell surprising partial stories in very short films. The campaign kicked off with an Instagram campaign in addition to samplings.
An eye-catching photo series with different part situations invited people to post their own part story as a photo or story and to take part in the weekly raffle of Wernli indulgence packages with #teilwernli. Wernli also wants to attract the attention of a younger and more urban target group and increase awareness of the new claim "Wernli teilt me gernli".
Responsible at Hug: Maya Wisard (Head of Brand and Product Management Wernli), Mike de Bever (Head of Consumer Marketing), Bruno Winiger (Head of Retail). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (art direction), Selina Helbling (consulting), Tobias Gromatzki (photography), Helen Lang (illustration), Mediaschneider (media planning).
