In the TV spot, the core of the campaign, Zurich unites young and old with various figureheads of the Swiss national team.
The unifying element is a puck that whizzes through Switzerland. Urs Schwegler, Head Sponsoring & Live Marketing at Zurich: "We are very proud to be able to actively support and shape this home World Cup. Our first goal as a sponsor is to make this major international event a highlight for everyone."
In addition to traditional advertising media such as ads and banners, the puck theme is also regularly used in social media. In addition, Zurich will launch further measures in the coming months on all ice hockey platforms on which the insurer is active as a sponsor. For example, during the Swiss Ice Hockey Cup or the Spengler Cup, where the 2020 World Cup will be felt on site and create lasting memories.
Responsible at Zurich InsuranceUrs Schwegler (Head Sponsoring & Live Marketing); Marion Ammann (responsible for campaigns). Responsible at FCB Zurich: Cornelia Harder (Owner and CEO); Rebekka Dolenc (Account Director); Lukas Wietlisbach (CD); WirzFraefelPaal Productions (Production); Fabian Weber (Director).