The new Galaxus campaign is for the cat
Galaxus' current campaign once again takes aim at familiar advertising clichés. This time it's the turn of cat food advertising.
Advertising for cat food? You thought wrong. This time, the two spots in the current Galaxus campaign parody cat food ads with an elegant cat and a beautiful woman - only the outcome is a little bit different: Either the woman trips over the cat, or the cat refuses to eat the food.
The spots were realized in collaboration with Plan B Film and have been broadcast on TV in German and French since Monday; they can also be seen on various online channels. The campaign will run until mid-October 2019.
Responsible at Digitec GalaxusMartin Walthert (CMO); Flurin Spring (Creative Director); Sina Harms (Head of Brand Management, Project Management); Miriam Brack (Art Direction); Luca Giugliano (Media Planning). Responsible at Plan B Film: Chris Niemeyer (script/text & direction); HC Vogel (producer); Niels Vije (producer); Roland Schmid (camera); Gion-Reto Killias (editing); Adriel Pfister (grading); Matthias Kräutli (music). Sound design: Jingle Jungle.
