Stämpfli implements image campaign for Energie Wasser Bern
A year ago, Stämpfli Kommunikation designed an image campaign for Energie Wasser Bern EWB under the motto "vou im flow". In the first year, this resulted in three image spots and one overall spot around EWB's commitments.
After last year's launch, the focus in 2019 will be on establishing the image campaign. For this purpose, Stämpfli Kommunikation developed three campaigns together with EWB based on the concept of "vou im flow". The aim of the campaigns is to convey the positive Bernese attitude to life in a way that can be felt and experienced, and at the same time to involve the Bernese population so that they remain "vou in flow" thanks to Energie Wasser Bern.
Action 1: Hit the Genoni
At the beginning of the year, kids were able to try their luck with the then SCB goalkeeper Leonardo Genoni at the artificial ice rink at Bundesplatz Bern. In the penalty shootout against the renowned ice hockey goalkeeper, 60 kids were able to prove their "flow".
Finally, 12-year-old Nico was the lucky winner of a signed SCB jersey, an exclusive cup and a field hockey stick. The other participants received a signed autograph card and a puck.
Action 2: Grill & Chill
At the beginning of July, the "Grill & Chill" took place in the Marzili near the Dalmazimätteli. The Bernese musicians of the band "The Cavers" and the Bernese singer and songwriter Josua Romano played the Bernese people present "vou" into the "flow". With his homemade burgers, the "Tätschmeister" provided a culinary highlight on site. The guests could also bring their own food and grill it on the gas grill "Ernie", which was permanently installed by EWB. This exclusive gas grill is a gift from EWB to the people of Bern. "Ernie" the gas grill is available free of charge daily until 10:00 pm.
Action 3: The Individual Creatives
For EWB's performance at the Gurtenfestival, two young Bernese artists, the "Individual Creatives", were engaged. Gina Graeser alias "Ginadraws" and Manuel Rohrer alias "Tens" performed live in the EWB lounge at the Waldbühne during the four festival days. In the run-up, the two artists created three independent subjects in cooperation with the agency. The three subjects symbolized three types of festival visitors.
This is how the "Wiudsou", the "Trapfuchs" and the "Dance Häsu" were created. These three subjects were also available as tattoo stickers during the festival. At the same time, when guests posted their picture with the hashtag #vouimflow, they received a bag with the imprint of the desired subject. Depending on their wishes, the guests could have the bag customized by the "individual creatives" on site - this way, a variety of personal motifs were created, tailored to the guests' wishes.
