Formeldrei for Verfora: The (in)healers get an addition
For some time now, the colorful pests of Verfora have been playing their nasty games. Formeldrei continues the umbrella campaign that aims to raise awareness of the little everyday nuisances.
In 2018, Formeldrei created an umbrella campaign to mark the name change from Vifor Consumer Health to Verfora: colorful pests raise awareness of minor everyday ailments.
Now Kopfus Klopfus, Schnupfus Maximus and Fiebrus Plagus have grown. Hustus Reizus suddenly hits you in the chest and his brother Hustus Hockus just won't let go. Also Krampfus Muskulus pinches at once in the leg and Müdus Schwerus makes you weak. Pollus Juckus tickles in the nose and Reisus Krankus presses on the stomach.
The campaign was used for all Verfora brands at the POS in recent weeks and months. For Itinerol and Triofan Heuschnupfen, Formeldrei also realized a TV spot each, which shows how effective products get to grips with the little evils of everyday life. And in addition, Reisus Krankus is enthroned on a megaposter at Zurich's main train station and can be seen in online videos.
Responsible at VerforaChantal Weibel (Head of Marketing Verfora Pain and CCR). Responsible for Formeldrei: Moritz Adler (creation and concept); Marco Mesot (consulting and concept); Lisa Apolloni (consulting); Lukas Bürki (art direction); Matthias Guggisberg (graphics). Responsible at Arillo: Sebastian Hirn (art direction and UX/UI design); Arthur Ruppel (consulting and UX/UI design); Nicolas Cusan (UX and development); Sebastian Fischer (tech lead and development). Responsible at BoutiqMike Huber (Director); Chantal Gugger (Producer); Marco Fischer (Producer & Creative Director); Colorbleed (3D Animation); Noe Flum (Photographer).
