In order to make more young people aware of the advantages of an apprenticeship as an electrician or commercial clerk, Festland has created an additional benefit together with EWB: From now on, all apprentices will receive their own e-scooter.
The new scooter fleet has been on the road in Buchs since mid-August. The special job benefit is also the focus of the recruiting campaign created by Festland with ads on Snapchat and Instagram, posters and flyers at schools, and a trailer video on the apprenticeship portal Yousty.
Responsible at EWBGermaine Hiltbrunner (Head of Marketing); Gordana Gessner (Head of Human Resources); Christina Haltiner (Apprentice Manager). Responsible for mainland: Andi Ackermann (Host); Othmar Geser (Product Lead); Elena Neff (Process Lead); Marco Casile (Concept/Text); Nina Engeler (Design); Kevin Wildhaber (Video/Photo); Rouven Niedermaier (Interaction).