USP Partner implements sampling activities for five Feldschlösschen brands
USP Partner has taken on the conception, planning and implementation of the 2019 sampling activities of five brands from Feldschlösschen - Feldschlösschen, Eve, Somersby, Schweppes and Bilz.
In order to generate trials throughout Switzerland and anchor the five brands emotionally with the target group, USP Partner was commissioned by Feldschlösschen to develop and implement five live marketing activities for the brands Feldschlösschen Alkoholfrei, Eve, Somersby, Schweppes and Bilz, and is now in the middle of implementation.
For the two brands Somersby and Eve, USP developed a concept that should not only create a top-of-mind awareness, but also achieve a top-of-heart status. The agency therefore implements promotions in various shopping centers in Switzerland: equity samplings, which immerse consumers in the world of the advertised products with emotional stand appearances.
For example, Eve's brand presence exudes some glitz and glamour from New York, and Somersby's appearance is light and summery like the product itself. The consumer touchpoints feature further branding and visibility elements and guarantee a strong brand presence.
In order to reach as many people as possible and generate trials, USP is using so-called mass samplings for the Feldschlösschen Alkoholfrei and Bilz brands at the largest and busiest train stations in Switzerland.
"With the Feldschlösschen Alkoholfrei and Bilz products, in addition to creating brand awareness, the focus was primarily on experiencing the good taste of the products and showing the consumption possibilities. We want the consumer to experience the 'aha experience'," explains Dominik Nyffenegger, CEO and partner at USP.
