Erdmannpeisker realizes lingerie campaign for Ownbrown
The international brand Ownbrown, which produces nude tights for Afro-Caribbean women, is expanding its range and now also offers underwear in four different skin tones. Erdmannpeisker staged two ad campaigns for this new launch.
In order to implement the positioning "Close to you" subtly and in a harmonious atmosphere, the models in the pictures are shown in natural light and with a great closeness.
While the "home story" shows the product in a relaxed situation at home, emphasizing the comfortable and natural look and feel of the lingerie line, the "roller skate story" presents the product in a more fashionable urban setting.
Responsible at OwnbrownNadine Ndjoko (CEO and Marketing). Responsible at ErdmannpeiskerGabriel Peisker (CD); Patrick Fawer (AD); Gabriel Peisker, Patrick Fawer (photography).
