The mobile subscription "Unlimited Swiss" from UPC offers unlimited data, calls and SMS at a highly attractive price. Y&R Wunderman designed a campaign that hypnotizes the infinity factor of this offer.
The different subjects use the Droste effect to create a seemingly endless loop. When zooming into the screen of a smartphone, the smartphone itself appears again and again. The headline "The infinitely good mobile deal" is the main message across all media.
Online banners, out-of-home media, mailings, newsletters, POS material and a double-page spread in Blick as a special format were created. The latter ad shows a seemingly endless spiral of smartphones, which dramatizes the unlimited usability of the subscription. If you look at the screens clockwise, you get a slice of a young person's life in the form of an entertaining, ongoing story. The campaign can currently be seen throughout Switzerland.
Responsible at UPC: Nikki Constantine (Director Brand, Media & Communications), Laura Ballestrin (Manager Marketing Communication), Graziella Gut (Marketing Communication Manager), Ingrid Zaissenberger (Director Content Creation). Responsible at Y&R Wunderman: Swen Morath (CCO), Annette Häcki (CD), Stephanie Belvedere, Andrei Vid (AD), Winfried Schneider (text), Eveline Hagenbuch (consulting).