Friendship Plus, mirage and the Pope: PAM continues BDP campaign
For the current campaign "BDP. Boring, but good." campaign, PAM Advertising has created additional subjects.
Other new slogans promote the BDP's policies, including on Europe and pensions. The party launched its election campaign at the end of April with the slogan "BDP. Boring, but good", which attracted a lot of media attention (Advertising Week reported).
Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (creation, strategy, consulting).
In addition to posters, news-related posts are circulating on social media, such as the SP switching to the GLP or the women's strike day. PAM also created a social media video that turns SP Federal Councillor Alain Berset into a BDP mouthpiece: they used Berset's speech at Oxford University, in which he emphasizes the advantages of boring politics.
