Sir Mary has made marriage for all possible for Alliance at Pride
Sir Mary launched a campaign for Allianz in which over 100 LGBTIQ+ couples were symbolically married at Pride by a priest from Las Vegas. With this action Allianz wants to expand its commitment in the area of diversity and inclusion.
Over 100 couples of different sexual orientations symbolically said yes to each other in the Allianz Pride Wedding Chapel during Pride weekend. With the action, Allianz wanted to expand its commitment to diversity and inclusion. "We can write diversity on our banner, or we can live it. In line with our claim 'Courage means doing', we decided to do it," explains Thomas Jost, Head of Brand Management and Sponsoring at Allianz Suisse.
Sir Mary developed and implemented the idea of the Allianz Pride Wedding Chapel. "The fact that this campaign should not only inspire Pride visitors was part of the concept: With a PR value of around 750,000 Swiss francs, we made it editorially into various radio and TV channels as well as various daily newspapers," says Iva Bozovic, Senior Communication Strategist at Sir Mary, happily.
Roland August, a priest widely known in the United States and a trained theater actor, performed the weddings and has had a special relationship with the LGBTIQ+ community for years: "When it was still illegal in the United States, our chapel was one of the only ones that did registered partnerships of couples of all sexual orientations. These people were turned away elsewhere; we accepted them. People marry for all kinds of reasons, but couples who don't do it for family or taxes do it for pure love. That can't be a bad thing! This action has also shown how much people long for marriage for all. I think it's fair to say, Switzerland, you're ready for same-sex marriage."
There was also a consistently positive response to the Allianz Pride Wedding Chapel on Pride social channels.
Responsible at AllianzThomas Jost, Jolanda Heimann, Corina Brunner. Responsible at Sir MaryFlorian Beck, Andi Portmann, Pascal Baumann, Katrin Espelage, Reto Clement, Jennifer Meier, Ria Breitenmoser, Sabrina Huwiler, Nico Hostettler, Iva Bozovic, Daniel Zuberbühler. Booth: Lakrits (design); Brogleworks (construction). Film production: Luc Fighting.
