Adult surprise: 170 million for Suva customers

Ruf Lanz, on behalf of her longtime client Suva, uses a surprising analogy to show that businesses have reason to be happy.


Suva allows all companies insured with it to share in its success: They benefit from an extraordinary premium reduction of 170 million in occupational accident insurance. This is the result of an above-average investment performance in previous years.

The profit generated is not the result of a short-term profit motive, because Suva pursues a long-term investment strategy. In this way, it supports the entire Swiss workplace.

Ruf Lanz uses a surprising analogy to show that businesses have reason to be happy. Two construction helmets are strikingly reminiscent of the familiar surprise egg. The construction helmets were not chosen at random, of course: On the one hand, the Swiss construction industry is insured by Suva, and on the other, the construction helmet is a symbol of the great prevention efforts that Suva undertakes for occupational safety.

The striking motif can currently be seen on digital and analog posters, flyers, banners and the Suva website.


Responsible at Suva: Daniela Bassi (Head of Communications & Marketing), Urs Schaad (Head of Marketing Communications), Ralph Heidemann (Communications Consulting). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Christian Stüdi (Text), Armin Arnold (DTP), Marc Gooch (Consulting). Photography and CGI: Flaeck, Tobias Stierli. Motion design: Drastik, Simon Wick.

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