Scholz & Friends Zurich promotes NZZ financial portal "The Market
«The Market», das neue digitale Medium für Investoren, ist als Joint-Venture zwischen dem Gründerteam um Chefredaktor Mark Dittli und der NZZ-Mediengruppe gestartet. Scholz & Friends Zürich hat die Lancierungskampagne entwickelt.
With well-founded analyses, illuminating expert interviews and new ideas, "The Market" is a counter-design to everyday stock market noise and superficial news reporting. As a sparring partner for financial experts, "The Market" gives the ambitious target group a mental edge, which the campaign turns into a benefit promise with the claim "Read it coming.
The campaign motifs illustrate the advantages of the new Swiss financial medium in online videos, social ads, display banners, native ads, and newsletters. These are accompanied by digital out-of-home and print placements in relevant target group environments.
Responsible at "The Market" / NZZ: Mark Dittli (Editor-in-Chief), Ruedi Minger (Head of Sales), Fabio Pasinetti (Product Manager) / Milena Russ (Head of Customer Marketing), Jeremy Jenkins (Marketing Manager), Sabrina Zakowski (Marketing Manager); Freyja Hablitz, Victoria Kirsch. Responsible at Scholz & Friends: Elisabeth Gutman, Mathias Rösch (Consulting & Strategy), Cynthia Lind, Maira Weidmann, Luca Stancheris, David Fischer, Christian Vosshagen (Creation). Illustration and animation: Bruno Muff, Kaspar Flückiger.
