Heimat Zürich launches campaign for Zak, Bank Cler's mobile banking service

Bank Cler launched the app a year ago and had a successful start. Debora Gassmann, Digital Marketing Team Leader at Bank Cler, cites the following reasons: "Zak is free for everyone, so the barriers to trying it out are low. In addition, there are constantly new features and services that simplify the handling of money. Zak brings banking into the digital age."

These features and services are the basis of Heimat Zürich's new campaign. Strategically, the campaign focuses on positioning Zak as a fully-fledged bank for modern everyday life. "Banking now only needs a smartphone" is the new campaign claim that runs through all of Zak's communications. Several TV commercials and online films used throughout Switzerland are core elements of the campaign. With the central idea "Get financial things done when you think of them", concrete applications are promoted. Initially, the two films "Budget planning" and "Saving" will be used, with further films for Zak features to follow. The campaign reaches its target groups via high-reach online channels, social media, TV and posters in all language regions.