PAM advertises with mega poster for PAM

Since last week, PAM Advertising has been advertising the next three months with a mega poster on its own agency facade.


"The complex measurement work to specify the distance as accurately as possible proved particularly difficult," says Miro Pfister, owner of PAM.

The Cannes kick-off on June 17 was chosen as the timing of the placement: while the Swiss advertising elite lingered in Cannes, PAM attempted to canvass potential marketing executives facing closed agencies. Unsuccessful so far.

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