Art.I.Schock realizes performance for three Winterthur festivals
The agency Art.I.Schock realizes the appearance for three Winterthur festivals this summer: The Musikfestwochen, the literature series Lauschig and the Afro-Pfingsten received new looks for their editions this year.
The agency has been responsible for the Music Festival Weeks and Afro-Pfingsten for some time. The young literature and spoken word series Lauschig also relies on Art.I.Schock. The agency designed three corporate identities individually tailored to the events, as well as posters, flyers and program magazines, and also online presences, giveaways and other items.
In 2019, the annually changing artwork of the Winterthur Music Festival is based on the old town as the setting for the concerts. The two illustrated subjects depict typical, recurring scenes in Winterthur. The images, patterns and choice of colors are intended to represent the interplay between day and night, loud and quiet, music and social life inherent in the Musikfestwochen.
The completely renewed appearance of Lauschig interprets the summer night ambience that awaits literature enthusiasts at the open-air readings.
The Afro-Pfingsten, which took place at the beginning of June, attracts tens of thousands of guests to Winterthur's old town every year. The visual appearance takes up the colorful, diverse and varied hustle and bustle and should awaken early anticipation of African culture.
Responsible at Winterthurer MusikfestwochenLaura Bösiger. Responsible for Lauschig: Ramona Früh. Responsible at Afro-Pfingsten: Karin Gubler. Responsible for Art.I.SchockUrs Akeret, Danja Imhof, David Egg (consulting, project management); Linda Meli, Petra Hilber, Sam Loosli, Pamela Mocettini (graphics/illustration). Websolution Music Festival: Premiummedia. Trailer music festival weeks: Alba De Zanet.
