Mainland launches start-of-season campaign for St.Gallen pools

Festland has realized a season start campaign for the city of St. Gallen and promotes the season pass for the four municipal outdoor pools.


The season pass for all four municipal outdoor pools - the outdoor pool Lerchenfeld, the outdoor pool Rotmonten, the community pool Dreilinden and the family pool Dreilinden - is advertised.

The claim "More swimming fun with the Badipass" actually speaks for itself: with the Badipass, you go to the pool more often - and have more fun. Festland's campaign highlights this aspect in a striking way. Two key visuals visualize the verbal message in a striking way. Street posters booked in pairs, POS displays, animated passenger ads in the St.Gallen city buses and other digital advertising media for Facebook, Instagram and Twitter were implemented.

Responsible at City of St.Gallen: Roland Hofer (Head of Bath and Ice Facilities); Roman Bottlang (Head of Marketing and Events Sport); Alexandra Heeb (Intern Sport). Responsible for mainlandAndi Ackermann (Host); Othmar Geser (Product Lead); Elena Neff (Process Lead); Patrick Meyer (Concept); Joel Sanguanini (Design/Interaction).

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